Choosing the Right Color Adds More Value to Your Website

After you have laid down your plans regarding the direction you want your website to take, you are now on the second phase of web site development process. This stage deals with specific graphic design considerations/details to be applied on your website.

Website design concepts and layouts may be compiled using different software suites such as Photoshop, Illustrator, InDesign, and Macromedia/Adobe’s Fireworks. A major part of layout involves the right combination of different design elements – points, line, form, texture, type, and color. All these elements play a big role in delivering your site’s message to your visitors.

Of the 6 elements enumerated, one bears the highest consideration – color. Color can become a brand’s trademark. When you see that shade of blue (HEX: #3B5998) Facebook has, you think of Facebook. When you see red, you remember Coke. And so on.

Color’s impact on viewer’s experience

Color choices affect the mood of people visiting your website. Some colors tend to create calm, excitement, happiness and other emotions. But this all depends on your target audience as well. Don’t fail to base your color choices on other factors like age group, gender, and culture of your potential customers.

Here are a few examples of some common meanings and emotions associated with certain colors.

  • Blue: Cool, peace, trustworthiness, loyalty, or sadness
  • Black: Sophistication, mystery, or evil
  • Green: Life, nature, health, wealth
  • Red: Excitement, power, passion, or anger.
  • Yellow: Joy, happiness, light

Color’s Readability

Readability is another aspect important in choosing the right color for your web site. White background with black text is the best choice for a readable page. Other good choices include gray or black backgrounds with a well contrasting text color. Mastery of the color wheel can be a big help in this.

Customer’s Color Preferences

Some aspects focus on how color responds to customer preferences. Examples of such cases are presented below.

  • Nature colors are more appealing. Colors found in nature (forest greens, sea blues, and red) are more pleasing compared to colors which are not seen in the natural world neon green, shocking pink, etc ).
  • Age affects color preferences. Younger viewers (young adults and teens) find bright colors exciting and lively. Older people on the other hand don’t see these colors as eye-friendly. Their eyes easily get tired when dealing with colors having glaring contrasts.They prefer more conservative color schemes (blue, grays, browns).
  • Culture and nationality shows difference in color response. A good example behind this is color white. In the United States and most European cultures, the color white symbolizes purity and marriage. However, in Japan and China, the same color represents bad luck. For these Asian countries, red is the traditional color of new brides. With this in mind, careful research should be done regarding cultural beliefs of your target audience especially if your website aims to attract international customers.
  • Blue is the safest color. If you are not sure about your color choice or you want to play safe, Blue seems to be the perfect fit. The said color is considered as the safest choice among different cultures, ages, and genders, evoking feelings of peace and calm for most everyone.

There you go. Now that you have an idea about choosing the right color, it’s time that you experiment on your own. Know your target audience. Think of your product or service. Or ask web design experts who know what is pleasing to the eyes.