You’ve spent a considerable amount of time studying how you can optimize your website to get higher search engine ranking and you did it. That’s a great stepping stone. Nonetheless you should look at the bigger picture. Is it enough to be seen by web visitors? If you say yes, then think again.
Let’s say that 1000 visitors visit your page in a week. Do you think that you’ve convinced all those visitors to be your customers? The number of web visitors is a big factor but you still need to transform these numbers to sales lead. After all a website that is able to attract 500 visitors and turned 90% to customers is way better than a site that has 1000 visitors but only gained a 40% customership.
One important factor for you to generate more leads is to present information in a way that the messages you want to communicate match with what your target audience is actually searching for. If you fail to do this, a big chunk of your web visitors will just leave your page because they find it irrelevant thus increasing your site’s abandonment rate. The problem is, web searchers only spend 8 seconds on the average on a certain page and then leave if they are not satisfied.
You should come up with an attention-grabbing strategy that has the ability to keep your visitors glued on your page for an extended period. This will increase the chance for them to explore your site and eventually become your customers.
Below are some pointers aimed to capture more leads and lessen abandonment rate.
Come up with a solid value proposition
Keep your value proposition clear and concise. Give what your customers want. Let it be simple and to-the-point. That is making your value proposition answer your customers’ problems and address concerns that make sense to them. Don’t overuse jargons for it will leave your customers confused and will make them lose their interests.
Give your proposition permanent space
One common mistake you might do is to let images lord over your value proposition with a large image typically in the upper left hand side of your page. The problem with this approach is the fact your visitors’ attention may instinctively be directed to that image. In such manner, your value proposition will be neglected.
Don’t let images, or any other anchor graphics steal the show. It is important that visitors will remember your value proposition and associate it with your company.
Give weight to important messages
Some companies tend to bombard customers with all information they can think about. Often than not, most of these messages aren’t useful for the customers. Extraneous information fill the page before talking about the said company actually does. Avoid this practice. Keep in mind that you only have limited time to make an impression; you should therefore be selective about what you say and concise in how you say it.
Don’t bury your value proposition in video
Videos, animations, and slide shows may have the ability to drain vast amount of information in just one page but are all of these information useful for your customers? Motion on the screen certainly catches the eye but visitors only have 3-5 seconds to figure out if it’s something they want to watch.
Visitors don’t have all the time to watch all the videos, animations, or slideshows you present on your page if none of these makes sense to them. Don’t sacrifice your value proposition in a video, animation or slide show. Let it stand out.
Use video effectively
The best way to use video is by giving the power of choice to your visitors. This technique is similar to what YouTube does- to have an image block representing the video with the Start button in the middle and an explanation about the video. In your case, make it a statement about what visitors will get from watching the video.
Don’t be too animated with motion
Using flashing messages about upcoming events may be tempting to integrate with your page but then and again consider your visitor’s reaction. You want them to be informed about your key messages and offers not distracted with other things. If you really need to incorporate motion, consider having it stop after five seconds in order not to be distracting.
Select goals that counts
One source of problem with information relay is when you yourself aren’t sure about your objectives or you are having such a hard time choose among your objectives. Sticking to a manageable number of objectives with added emphasis on how you can effectively address them will serve you best. Remember that you have other pages on your websites; as long as you entice your customer, they’ll be visiting the other pages of your web and discover all the things you can address.
Don’t be too crammed to present all information all at once. Be wise to determine what’s useful and what matters most. Make it simple yet effective at the same time. After all, simplicity is beauty. Let your visitors appreciate it and for sure you can capture more leads and lessen abandonment rates.
If you need help with designing your website, look for a creative website design virtual assistant. They know what works and what not for your website.